LOS ANGELES -- Beneath the watchful eyes of Snow White’s Seven Dwarfs that hold up the Walt Disney Co. corporate offices in Burbank, performers from the Broadway production of “Aladdin” were belting the familiar notes of “A Whole New World” to a sea of raised phones and cameras.
Why Disney is courting creators to build a deeper bond with fans
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Content creator Isabella Morello Rodriguez records a video on her phone and DJI Osmo camera during a Disney influencer somos magic event. (Ronaldo Bolanos/Los Angeles Times/TNS)
Content creators record a Spanish guitar performer during a Disney influencer event in Downtown Disney District. (Ronaldo Bolanos/Los Angeles Times/TNS)
A content creator records video on their phone and DJI Osmo camera. (Ronaldo Bolanos/Los Angeles Times/TNS)
A young attendee adorns Mickey Mouse ears while making their way through Villains Grove during Oogie Boogie Bash at Disney California Adventure Park. (Ronaldo Bolanos/Los Angeles Times/TNS)
Influencers and content creators attend Disney Somos Magic Summit. (Jason Armond/Los Angeles Times/TNS)
Swag provided by Disney to influencers and content creators. (Jason Armond/Los Angeles Times/TNS)
Influencers and content creators gather to take photos and video of Disney characters. (Jason Armond/Los Angeles Times/TNS)
Isabella Morello Rodriguez (right) and Guadalupe Espinoza gather with fellow influencers and content creators attend a Disney influencer event on Sunday, Sept. 27, 2026 in Anaheim, CA.. Disney Somos Magic Creator Summit is a three-day event at Disneyland celebrating Hispanic and Latino content creators during Hispanic Heritage Month. (Jason Armond/Los Angeles Times/TNS)
Various content creators record content during a Disney influencer Somos Magic event at the Walt Disney Studios. (Ronaldo Bolanos/Los Angeles Times/TNS)
Content creator Angela Aguilar reacts and holds up a sticker that wins her and her family a trip on a Disney cruise during a Disney influencer event in Downtown Disney District. (Ronaldo Bolanos/Los Angeles Times/TNS)
Andrea Hung shows off her new Disney swag that she and other influencers and content creators received as they attend the Somos Magic event. (Jason Armond/Los Angeles Times/TNS)
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