AP TikTok's love for 'very demure' content spotlights what a viral trend can mean for creators WYATTE GRANTHAM-PHILIPS Associated Press Aug 26, 2024 Aug 26, 2024 Updated Aug 5, 2025 0 Facebook Twitter WhatsApp SMS Email Print Copy article link Save NEW YORK — It's not just you. The word “demure” is being used to describe just about everything online these days.kAmxE 2== DE2CE65 62C=:6C E9:D >@?E9[ H96? %:<%@< 4C62E@C y@@=D {63C@? A@DE65 2 G:56@ E92E H@F=5 D@@? E2<6 D@4:2= >65:2 3J DE@C>] %96 92:C 2?5 >2<6FA D96VD H62C:?8 E@ H@C<n '6CJ 56>FC6] p?5 A2:C65 H:E9 2 G2?:==2 A6C7F>6 7C28C2?46n w@H >:?57F=]k^AmkAmx? ;FDE H66<D[ {63C@?VD H@C5D 92G6 364@>6 E96 =2E6DE G@423F=2CJ 567:?:?8 E96 :?E6C?6E E9:D DF>>6C] x? 255:E:@? E@ 96C @H? G:C2= 4@?E6?E E92E 4@?E:?F6D E@ 56D4C:36 G2C:@FD 52J\E@\52J[ 2C8F23=J C6D6CG65 @C >@56DE 24E:G:E:6D H:E9 25;64E:G6D =:<6 “56>FC6[” “>:?57F=” 2?5 “4FE6DJ[” D6G6C2= 3:8 ?2>6D 92G6 2=D@ 9@AA65 @? E96 EC6?5 24C@DD D@4:2= >65:2 A=2E7@C>D] r6=63C:E:6D =:<6 y6??:76C {@A6K 2?5 !6?? q258=6J 92G6 D92C65 E96:C @H? A=2J7F= E2<6D[ 2?5 6G6? E96 (9:E6 w@FD6 FD65 E96 H@C5D E@ 3@2DE E96 q:56?\w2CC:D 25>:?:DEC2E:@?VD C646?E DEF56?E 563E C6=:67 677@CED]k^Am People are also reading… Friday Five: Traffic, a new restaurant, houses and more Friday Five: Caleb Wygal's life story is as good as his books Cabarrus Healthcare Foundation to 'Illuminate' the community at its 29th annual gala Redeveloped Beverly Hills will be Mary Frances Wall Pre-K Center Holiday closures and Bunny Run 5K & Festival information Recognize anyone in this 1950s Methodist Sunday School photo? Judge orders Trump to halt White House ballroom construction unless Congress OKs it Student shoots a teacher at Texas high school before fatally shooting self, authorities say Down payment aid package launches in Cabarrus County, expanding homeownership access Pam Bondi, Trump loyalist who oversaw Justice Department upheaval, is out as attorney general Cabarrus Sports Blast: Cabarrus athletes earn prestigious honors Concord-Kannapolis and Charlotte region outpaced most US metro areas for 5-year growth Food Lion Feeds gives grant to help hungry Rowan-Cabarrus students Cabarrus employee named N.C. Environmental Educator of the Year Midland's Dawn Anthony brings Motown legacy and stories to the Davis Theatre kAm%96 D<JC@4<6E:?8 72>6 @7 {63C@?VD “G6CJ >:?57F=[ G6CJ 56>FC6” :?7=F6?46 2=D@ 9@=5D D:8?:7:42?46 7@C E96 %:<%@<6C 96CD6=7] {63C@?[ H9@ :56?E:7:6D 2D 2 EC2?D86?56C H@>2?[ D2:5 :? 2 C646?E A@DE E92E D96VD ?@H 23=6 E@ 7:?2?46 E96 C6DE @7 96C EC2?D:E:@?]k^AmkAm“~?6 52J[ x H2D A=2J:?8 42D9:6C 2?5 >2<:?8 G:56@D @? >J 3C62<] p?5 ?@H[ xV> 7=J:?8 24C@DD 4@F?ECJ E@ 9@DE 6G6?ED[” {63C@? D2:5 :? E96 G:56@[ ?@E:?8 E92E 96C 6IA6C:6?46 @? E96 A=2E7@C> 92D 492?865 96C =:76]k^Am kAm$96VD ?@E 2=@?6] ~G6C C646?E J62CD[ 2 92?57F= @7 @?=:?6 4C62E@CD 92G6 7@F?5 >62?:?87F= :?4@>6 27E6C 82:?:?8 D@4:2= >65:2 72>6 — 3FE :EVD DE:== :?4C65:3=J C2C6[ 2?5 ?@ 62DJ 762E]k^Am kAmu:?5:?8 C6D@FC46D E@ H@C< 2D 2 4C62E@C 7F== E:>6 “:D ?@E 2D C2C6 2D :E H@F=5 92G6 366? J62CD 28@[” D2:5 tC:? zC:DEJ?:2<[ '! @7 8=@32= A2CE?6CD9:AD 2E >2C<6E:?8 4@==23@C2E:@? 4@>A2?J !2CE?6C:K6] qFE J@F DE:== 92G6 E@ >2<6 4@?E6?E E92E >66ED E96 >@>6?E — 2?5 E96C6VD 2 =@E E@ ;F88=6 :7 J@F H2?E E@ >@?6E:K6]k^AmkAm~? %:<%@<[ >@DE FD6CD H9@ 2C6 >2<:?8 >@?6J AFCDF6 2 4@>3:?2E:@? @7 9FDE=6D] qC@@<6 tC:? sF77J[ 2? 2DD@4:2E6 AC@76DD@C @7 4@>>F?:42E:@? 2E r@C?6== &?:G6CD:EJ[ 6IA=2:?D E92E E9@D6 8C2?E65 25>:DD:@? :?E@ %:<%@<VD rC62E@C |2C<6EA=246 — E96 A=2E7@C>VD DA246 7@C 3C2?5 2?5 4C62E@C 4@==23@C2E:@?D — 42? “62C? 2 <:4<324< 7C@> G:6HD 7C@> %:<%@< 6IAC6DD=J[” 2=E9@F89 E92E 5@6D?VE EJA:42==J A2J G6CJ H6==]k^Am kAm~E96C 2G6?F6D 7@C >@?6E:K2E:@? :?4=F56 >@C6 5:C64E 3C2?5 DA@?D@CD9:AD[ 4C62E:?8 >6C492?5:D6 E@ D6==[ 7F?5C2:D:?8 5FC:?8 =:G6DEC62>D 2?5 4@==64E:?8 “E:AD” @C Q8:7EDQ E9C@F89 762EFC6D 2G2:=23=6 E@ FD6CD H9@ C6249 2 46CE2:? 7@==@H:?8 E9C6D9@=5] p =@E @7 :E 2=D@ 3@:=D 5@H? E@ H@C< @FED:56 @7 E96 A=2E7@C>]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts kAmp?5 4C62E@CD 2C6 :?4C62D:?8=J H@C<:?8 E@ 3F:=5 E96:C D@4:2= >65:2 AC6D6?46 24C@DD >F=E:A=6 A=2E7@C>D — A2CE:4F=2C=J 2>:5 2 A@E6?E:2= 32? @7 E96 qJE6s2?46\@H?65 2AA :? E96 &]$][ H9:49 :D 4FCC6?E=J :? 2 =682= 32EE=6] sF77J ?@E6D E92E >2?J 2C6 H@C<:?8 @? 56G6=@A:?8 2 H:56C @?=:?6 AC6D6?46 D@ E96J 42? “DE:== 92G6 2 7:?2?4:2= =:76=:?6” :? 42D6 2 C6G6?F6 DEC62> 8@6D 2H2J]k^Am kAmv2:?:?8 EC24E:@? :? E96 >24C@4@D> E92E :D E96 :?E6C?6E :D 5:77:4F=E — 2?5 H9:=6 D@>6 92G6 3@E9 E2AA65 :?E@ EC6?5D E92E C6D@?2E6 2?5 7@F?5 D@FC46D @7 4@>A6?D2E:@? E92E 2==@H E96> E@ BF:E E96:C ?:?6\E@\7:G6 ;@3[ :E DE:== E2<6D 2 =@E @7 H@C< E@ <66A :E 8@:?8]k^Am kAm“%96D6 G:C2= 3FCDED @7 72>6 5@?’E ?646DD2C:=J EC2?D=2E6 :?E@ 2 DE23=6[ =@?8\E6C> 42C66C[” sF77J D2:5] “~? E96 DFC7246[ :E’D <:?5 @7 H:56=J 9JA65 2D 2 5C62> ;@3 ]]] qFE x D66 E9:D 2D 2 G6CJ DFA6C7:4:2= F?56CDE2?5:?8 @7 9@H E96 42C66C H@C<D]Qk^AmkAmsF77J[ H9@ 92D 366? DEF5J:?8 D@4:2= >65:2 4@?E6?E 4C62E:@? 7@C 2 564256[ D2JD E92E D96VD 962C5 7C@> 4C62E@CD H9@ 92G6 >@?E9D H96C6 E96J’C6 C62A:?8 EC6>6?5@FD DF>D @7 >@?6J 7C@> G2C:@FD D@FC46D @7 :?4@>6 — 3FE E96? 2=D@ >@?E9D H:E9 ?@E9:?8] “xE’D 2<:? E@ 2 8:8 64@?@>J ;@3[ 3642FD6 @7 E96 =24< @7 DE23:=:EJ[” D96 6IA=2:?65]k^Am kAm“%96 >2;@C:EJ @7 4C62E@CD 2C6?VE 7F== E:>6[” tC:4 s292?[ E96 rt~ 2?5 7@F?56C @7 :?7=F6?46C >2C<6E:?8 286?4J |:89EJ y@J[ 25565]k^Am kAmqFC?@FE :D 2=D@ 4@>>@?] xE 42? E2<6 2 =@E @7 6>@E:@?2= =23@C E@ AF== 4@?E6?E 7C@> J@FC =:76[ sF77J D2:5[ 2?5 E96 AC6DDFC6 @7 >2:?E2:?:?8 3C2?5 C6=2E:@?D9:AD @C E96 A@E6?E:2= @7 =@D:?8 G:6H6CD :7 J@F E2<6 2 3C62< 42? 36 2 =@E] ~?8@:?8 C:D<D @7 A@E6?E:2= 6IA@DFC6 E@ 92E6 @C @?=:?6 92C2DD>6?E 2=D@ A6CD:DE]k^AmkAmqFE =:<6 2== E9:?8D @?=:?6[ E96 =2?5D42A6 7@C 4C62E@CD :D 4@?DE2?E=J 6G@=G:?8]k^Am kAms6>2?5 :D 2=D@ 8C@H:?8] |@C6 A=2E7@C>D 2C6 ?@E @?=J 2:>:?8 E@ 4@FCE FD6CD 3FE DA64:7:42==J 3C:?8 2DA:C:?8 4C62E@CD @? E96:C D:E6D] p?5 E92E 4@:?4:56D H:E9 2? :?4C62D65 7@4FD @? >2C<6E:?8 8@@5D 2?5 3C2?5D :? E96D6 DA246D]k^AmkAmr@>A2?:6D 2C6 5@F3=:?8 5@H? “E@ >66E 4@?DF>6CD H96C6 E96J 2C6[” D2:5 #2;: $C:?:G2D2?[ 2 >2C<6E:?8 AC@76DD@C 2E %96 &?:G6CD:EJ @7 %6I2D 2E pFDE:?’D |4r@>3D $49@@= @7 qFD:?6DD] *@F%F36 2?5 @E96C D@4:2= >65:2 A=2E7@C>D[ DF49 2D x?DE28C2>[ 92G6 2=D@ 3F:=E @FE @776C:?8D E@ 2EEC24E E9:D <:?5 @7 4@?E6?E :? C646?E J62CD[ 3FE — 7@C ?@H — :EVD “%:<%@<VD 52J :? E96 DF?[” D96 25565[ A@:?E:?8 E@ E96 A=2E7@C>VD A6CD:DE:?8 5@>:?2?46 :? E96 >2C<6E]k^Am kAmp?5 7@C 2DA:C:?8 4C62E@CD 9@A:?8 E@ DEC:<6 :E 3:8[ s292?VD 25G:46 :D ;FDE E@ DE2CE D@>6H96C6] pD {63C@?VD DF446DD D9@HD[ 96 25565[ “*@F 5@?VE <?@H H92EVD 8@:?8 E@ 92AA6?]”k^Am 0 Comments The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Most Popular Tax Burden by State Each April, Uncle Sam claims a portion of the previous year’s earnings. Because the tax code is so complex, it can be difficult for the averag… Tax scams are on the rise. Here's what to know Robocalls, texts, and phishing emails from scammers are up this tax season compared to previous years, according to the Consumer Protection Bu… 2026 Infinity Insurance Review Pros24/7 claims service by phonePay-per-use roadside assistance coverageHigh marks from credit-rating agencies Watch Now: Related Video Downed US pilot trained to survive, evade, resist and escape: Analysis Local affiliate of Iran state TV claims a US fighter pilot ejected from an aircraft in southwest Iran AP Local affiliate of Iran state TV claims a US fighter pilot ejected from an aircraft in southwest Iran Apollo astronauts brought these items to the moon's surface AP Apollo astronauts brought these items to the moon's surface NATO members boost defence spending to cut reliance on US NATO members boost defence spending to cut reliance on US
Tax Burden by State Each April, Uncle Sam claims a portion of the previous year’s earnings. Because the tax code is so complex, it can be difficult for the averag…
Tax scams are on the rise. Here's what to know Robocalls, texts, and phishing emails from scammers are up this tax season compared to previous years, according to the Consumer Protection Bu…
2026 Infinity Insurance Review Pros24/7 claims service by phonePay-per-use roadside assistance coverageHigh marks from credit-rating agencies
Local affiliate of Iran state TV claims a US fighter pilot ejected from an aircraft in southwest Iran
AP Local affiliate of Iran state TV claims a US fighter pilot ejected from an aircraft in southwest Iran